Advertising

                      Okay so this will be the last post for this blog as this is the very last lecturer of my course "Creative Studies", by lecturer Mustafa Bin MD Muzer. So our last lecture as you can see form the title of this post, is advertising. We talked about how creativity can be developed in advertising. Actually , advertising nowadays don't affect the society much and do not gives big impacts to the community as it was, mainly because of computer.

                      People nowadays spent most of their time in front of computer and I will not deny that I'm one of them. Although we actually have nothing to do on the internet. People will just start surfing randomly in Facebook , YouTube, Google or whatsoever to find something funny or interesting. Trust me, this action will cost you whole day doing it, whole day and EVERYDAY !!

                     Although there are many ads beside the site we surf on or little commercial during the buffering of YouTube video, but I believe that most of us didn't care about it and won't take a look at it. At least Im not, so it literally DID NOTHING ~!!!!!

                     Okay but we cant deny that some of the advertising are very interesting and eyes-catching.

                     EXAMPLES !!!!!!!

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqu6Jxhv-ZyTA3YVoN1M8yRWqUtaqSxy8HFRMSsRnm-jALmCuF0cNsWva8OdDYsI0pqPhGBrWhHdXLi-pvKztpYorhe2H0NJYGvRURSBjtie2tCx-K8newceU8kf5Ji-1HQ5yNFFUdygk/s1600/creative+ads+billboard.jpg

http://www.smashinghub.com/wp-content/uploads/2010/01/Get-Them-Off-Your-Dog.jpg

http://media02.hongkiat.com/public-awareness-ads/brain-corals.jpg

http://media02.hongkiat.com/public-awareness-ads/cure-the-victims-of-domestic-tests.jpg

                                So that's probably most of the things I learnt from the lecture, ads nowadays is profound and have deeper meaning. Vibrant colour to get a eyes-catching effects. Creativity is more needed to be developed in advertising field to be more attractive.

                               SHAZZAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMMMMMMMM !!!!!!!!!!tada ~

Dadaism

We had been delivered a new type of form of art, which is Dadaism by Yap Sau Bin. Actually it is not really that "new". It is just new to us, in the class, at least it is new for me. Here are some example of art which shown Dadaism.

http://www.allbuyart.com/dadaism.jpg

http://www.collection12.gr/images/htmlarea/MY_IMAGES/dadaism/dadaism_1_.jpg

http://www.collection12.gr/images/htmlarea/MY_IMAGES/dadaism/imagesCAYNBHXF.jpg

                       Dadaism is a form of art developed after the World War I. Most of the Dadaist's intend is to protest against bourgeois nationalist and colonialist interest as they believed that were the causing of war. Dadaism also often been said is anti-art.

                       Dadaism is a very different art form that moment. Is it the big impact of aftermath of the world war caused the artist go wild with their imagination and creativity and developed a new kind of art form? Well at least it is still interesting and amusing for someone on earth I guess ?

                      That's all I can developed about MY understanding for Dadaism. If you want to know more and deeper about this kind of artwork and dada movement, feel free to consult from the new god of knowledge - Google.

source :http://www.collection12.gr/product_info.php?cPath=45&products_id=737&language=en

           http://en.wikipedia.org/wiki/Dada

Random Word Assocation

On the day of 10th December, the lecturer Radzi Bedu had introduce a new method of being creative to us ~ Random word Association. Put 2 seemingly un-realated words together and comes out with a new idea. Unlike juxtaposition which literally mix 2 items together, random word association only insert the characterisic of one word into another, which seemingly is better than juxtaposition in my opinion.

So ~~ again we were asked to do some in-class exercise which about "How to make a person to stop smoking in 6 months time" . Our outcomes need to be based on the characteristics of this ~~

Yup !!! traffic light!

the words that given are:

1. Colour

2. Metal

3. Dirty

4. Sign

 Sign

-sign which represent the heartbeat figure

 Dirty

-chemical substance which constantly make the shirt dirty by the smoke.

Metal

- feels hot if keep smoking

Juxtaposition

So we were introduced to the concept of "Juxtaposition" on 3rd December 2012 which happend to be another method for us to become more creative ~ Juxtaposition basically means that combining 2 different things and comes up with something new~ so 1st we were asked to create an animal which is complete un-survive-able. And it turns out ( said by the lecturer ) should be something with a fish head and bird body ( sorry I can't find the image that the lecturer shared to us )

So after that ~ we were asked to chose a 3 pairs of number from the digit 0 ~ 9
I chose 86 02 16
 then we were asked to search for the pairs of words according to the numbers we chose based on these arrangement
1.Flower                   0.Head
2.Lightning               9.Rain
3.Ice                          8.Wood    
4.Light                      7.Tree
5.Fire                        6.Spider
6.Duck                     5.Root
7.Dog                       4.Mountain
8.Oil                         3.Wind
9.Leave                    2.Rock
0.Fly                         1.Water

so it turns out that my combination are :-
1. 86 > oil spider
2. 02 > fly rock
3. 16 > flower spider

and we were asked to develop our combination into sentences and images ~ which I will upload later on ~ stay tuned ~ =D

 1)In the oil there's a spider.
2)The bird fly and hit the rock.
3)In the flower there's spider.

                                                   Most left         Middle          Most right
                                                  Oil spider       Fly rock        Flower spider

Apply Mind Mapping

Okay so in the day 26th November 2012, our lead lecturer (we have 3 lecturers for the subject "Creative Studies") Radzi Bedu had revised us about the concept of mind mapping and the things I scare the most finally happened... EXERCISE IN CLASS !!!

so...we are asked to reorganise the usage of these things ~

mortar and pestle ~ =D

okay so I'll post the pictures of my reorganization ~ XD

 Death                                                                                     Medical

- A sign to differentiate gender in the graveyard                        -use it as a massage tool

                                                     Weapon

                                                    - As a bomb !!!!!!

Random topic

okay so out of nowhere my lecturer posted 2 links on our learning centre on the day which I forgotten

http://www.themalaysianinsider.com/tech/article/japans-gadget-failures-the-futures-that-never-happened/
http://www.bbc.co.uk/news/business-20400239 

So it turns out that the two creation is a BIG failure, I dont think it is really a BIIIIIIIG failure, just that they didn't found the right buyers ~ but it's true that not enery single innovation and creation is a big success. Not that much innovation brings a big impact to the society though ~ the lastest thing bring "bam" the world I think is the apple iPhone. It brang the world the a whole new level in in telecommunication field.

But none of us can deny that Japanese has most of the so-called creative person since they invented many many things seems useless for us. But at least they created it, so others can find the weakness and innovates it ~ 

What made someone to comes out a great outcomes is DARE TO FAIL

Mind Mapping

So ~ in the day of 19th November2012 our lecturer talkd about how can we explore our mind through mind mapping. Since our brain does not work in sequence, the idea just pop up out of nowhere, mind mapping can help us to boost up our creativity.

The most famous person that introduce the concept of mind mapping is Tony Buzan.

Mind map is a good method because :-
1. Straight forward
2. Informative
3. Do not need to go in sequence

So here is a link that introduce the method for mind mapping that the lecturer gave us to watch during the class~ Enjoy !!!~~

http://www.youtube.com/watch?v=mRFn1U3jvCw